That’s my dog Gif, and me.
About Fran Diamond
I’ve always been passionate about how people use digital technology to accomplish their goals.
By combining my training in Integrated Marketing with User Experience Methodologies and Design, I’ve managed to explore those interesting and tricky intersections between what brands and companies want, and what people need.
This has led me to activities such as:
redesigning an interface that’s too complex and overwhelming, so customers could get more quickly to product information they need
identifying the opportunities for digital tools that support a patient when they are first diagnosed with a chronic illness
researching and multiple rounds of prototyping a travel comms tool for inflight communication
understanding how users shop for tires, to design a better experience integrating digital and mobile interfaces
Category & Client Experience
CPG: Kraft, Kellogg’s, P&G
Retail: McDonald’s, Firestone, Hallmark
Technology: Intel, Samsung, Sprint, US Cellular
Durables: Whirlpool, Samsung
B2B: Verizon, Samsung
Areas of Experience
Omnichannel marketing strategy, including digital, social, retail, brand, and B2B
User experience methodology and design
Ideation
Trends and foresight analysis
Team management and team building
Personal Interests & Hobbies
Knitting (Ravelry.com profile: frandiam)
Psychology of happiness
True crime
Classic movies
Volunteerism and social action